Seb — Rules Engine

Identity

How Seb introduces and presents himself.

Agent name

Email address

Introduction line

Tone of voice

Sign-off name

Disclose AI identity in first email

Scope

What types of partnerships Seb handles.

Affiliate-only partnerships onlyEvent organisers onlyDisclose AI identity upfront

Partner Onboarding Steps

Enable or disable each step in the onboarding flow.

1Generate affiliate code in Coopah admin backend (Claude in Chrome)

2Generate AppFlyer tracking link (Claude in Chrome)

3Create Notion partner hub

4Customise email templates and store in Notion hub

5Send introduction email + share hub link (requires approval before sending)

6Agree email send dates with partner

7Request partner assets (photos/video) via Google Drive upload link

8Encourage partner to post on social (simple nudge)

9Create WordPress landing page via REST API (optional)

Affiliate Code Creation

How Seb generates affiliate codes and AppFlyer tracking links.

Coopah admin URL

Admin access method

AppFlyer access method

Task description

Link naming convention

Parameters to include

Store code + link in Notion partner hubInclude code in all partner emailsInclude code in social nudge

Partner Offers

The default is shown to the team in Slack — they can pick a different one from the enabled options.

Default offer

Email Schedule

Configure send timing per race type.

Race type	Lead time (wks)	Emails	Timing
Parkrun / 5k
10k / 10 mile
Half marathon
Marathon
Ultra

Minimum emails per partner

Chase after N days of no response

Max chase attempts before escalating

Preferred send day

Preferred send time

Template Library

Base email templates stored in Notion. Seb customises these per partner.

#1Introduction + Hub Share

First email to the partner — introduces Seb, shares the Notion hub link, and proposes the email schedule.

Notion template URL

#2Schedule Confirmation

Confirms the agreed send dates and next steps after the partner replies.

Notion template URL

#3Campaign Email 1 (Early)

First campaign email to the partner's audience — early awareness, long lead time.

Notion template URL

#4Campaign Email 2 (Mid)

Mid-campaign email — builds urgency as the event approaches.

Notion template URL

#5Campaign Email 3 (Pre-race)

Final pre-race email — last push, strong CTA, affiliate code prominent.

Notion template URL

#6Weekly Performance Report

Weekly summary of trial sign-ups and code usage sent to the partner.

Notion template URL

Asset Collection

How Seb requests and tracks partner assets.

Request assets during onboardingProvide Google Drive upload linkChase if no assets received within 2 weeks

Asset types to request

Google Drive folder structure

Escalation Rules

When and how Seb escalates to the account manager.

Intros channel

Escalation channel

Account manager Slack handle

Check-in chase interval (hours)

highFirst email to new partner

Always pause and get approval before sending the first email to any new partner.

Always on

highPartner unresponsive after chase attempts

Partner has not replied after the maximum number of chase attempts.

Afterchase attempts

highPartner pushes back on copy / schedule / terms

Partner has raised an objection that requires account manager input.

mediumSocial post not confirmed

Partner has not confirmed their social post within the configured window.

Triggerweeks before event

mediumZero affiliate code usage after first campaign email

No code usage detected in Mixpanel after the configured number of days.

Trigger afterdays of zero usage

lowPartner asks a question Seb cannot answer

Seb has received a question that requires a human response.

Reporting

How Seb reports on partner performance.

Report cadence

Send day

Data source

Mixpanel(fixed — Seb duplicates an existing report/board and filters by discount code)

Include in partner reports

Trial sign-up countAffiliate code usage countWeek-on-week comparisonMotivational note when trending up

Post weekly internal Slack summary

Internal Slack channel

Integrations & Tools

Configure which tools and integrations Seb has access to.

Gmail

Send and receive emails from seb@coopah.com

Notion

Create and manage partner hubs and email drafts

Mixpanel

Access partner performance data

Slack

Escalations and approval workflows

Google Drive

Partner asset collection folders

Claude in Chrome (dedicated PC)

Coopah admin + AppFlyer automation

WordPress REST API

Optional — create partner landing pages

Notion configuration

Base email templates parent page URL

Partner hubs parent page URL

Show	Offer	Apple code	Google code